Ever since we launched the first Lexus, we have always strived to ‘go the extra mile’ for our customers. Evidenced by countless awards, we aim to treat every customer as if they were a guest in our home. This peerless level of customer service lies in our Japanese heritage and one word:‘Omotenashi’. Omotenashi translates from the Japanese as ‘hospitality and polite service’. However, Omotenashi is much more than excellence of service; it is an ancient Japanese concept that describes one’s ability to anticipate the needs of another, even before they arise.